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Q&A

How would you think our interactions with products and services will be like in the near future?

Anne Lise Kjaer

Kjaer Global

They will be meaningful curated collaborations that empower the individual. Creating a new language to interact with audiences and promoting an innovative environment is key in the 21st century. The concept of consumption stretches normal boundaries. More and more companies explore the abstract ideas of their values and company culture — their cultural legacy or cultural capital. Launching concept products, services and retail spaces and then inviting people to participate in a 'curated' art gallery-style experience is one route to get there.

Maddy Janse

Philips Research

In the widest definition it means that all the objects in our environment will be connected via the network, in such a way that from my mobile I can talk to my coffee machine and so on. We've enabled all these possibilities with our technology but what will people pick up from this? What can be really sensible? We only have 24 hours a day, from which we work 8 hours, sleep 8 hours, we need to eat too and do many other things. People won't have the time or the energy to be engaged in new interactions if they don't see the real value.

Jenny de Boer

TNO

Generally, mobile internet will be more integrated in your life: internet coming to you instead of you going to it. We will see that in developing regions a big part of the internet evolution will take place. They will skip the fixed lines and the computers, they cannot afford them any way so they will go for the mobile phones. Therefore, I see that more interesting potential applications and interactions for mobile internet can come up especially in developing countries.

Lucy Kimbell

University of Oxford

Most future product service systems are likely to have both online and offline interactions, although not always from the point of view of the end user. Designers focusing on the user interface will need to decide whether knowing about the status of networked connectivity matters to the user at a particular point in the service experience.