The book Meta Products was made thanks to the input of many collaborators. Apart from initiator Booreiland with its main authors, experts from both commercial and academic worlds greatly contributed to the book with their knowledge about the topic.

Main authors



Sara was born in Mexico City and did a bachelor in Industrial Design at the Universidad Autónoma Metropolitana. Afterwards she applied her skills as industrial designer at the Papalote Children’s Museum, by working on various interactive exhibitions. In 2007 however, Sara became account manager for Cajaplax S.A. de C.V., a packaging design and production company. Her activities varied from creating various packaging concepts, overlooking the overall design process and managing the company’s accounts such as Unilever, GlaxoSmithKline, Bayer and Abbott Laboratories.

Having the urge to explore beyond Mexican borders, Sara flew off to The Netherlands in 2008 and did a master’s degree in Strategic Product Design at the faculty of Industrial Design Engineering at Delft University of Technology. This programme aims at the strategic stages that precede the actual new product and service development phases. Now, 2011, Sara applies these skills at Dutch design studio Booreiland as researcher and project manager. She is responsible for the foundation of Network Focused Design, a design approach Booreiland uses for its projects.

In her spare time, Sara likes to practice dancing and boxing, not an everyday combination.



Wimer was born in Utrecht, The Netherlands, but soon moved to the upper regions of the country. After 1 year of art school, Wimer decided to do something else and received his master’s degree in Artificial Intelligence at the University of Groningen. Ever since, he has been hooked on AI programming experiments. Some of these experiments are collected on, his online playground of creative output. Wimer has also created Monoslideshow, a best-selling ultra customizable photo slideshow module web developers can embed in their website.

In 2003 Wimer co-founded Booreiland, a design studio specialized in design and strategy for web and print projects. Within the company Wimer works as creative director, running both commercial and internal projects. In 2008 he was responsible for launching the internal project Vormator, a design contest in which artists had to create a graphic with only eight shapes and a set of given rules. This contest proved that even when artists are heavily constrained, it has little impact on creativity or variety of the resulting artworks. The best creations have been published in a book, called Vormator - The Elements of Design.

In his spare time, Wimer makes electronic music and still is determined to release a music album one day.



Menno was born in Leeuwarden, The Netherlands, but took off to Delft when starting his studies in Industrial Design Engineering at Delft University of Technology. He received his master’s degree in Integrated Product Design, which focuses on the design and engineering facets of consumer products. However, Menno has always been fascinated by web and graphic design as well, and therefore always looks for total visual brand experiences in his creations.

When he co-founded design studio Booreiland in 2003, he incorporated his concepting and design methodology skills from his background in Industrial Design in the company. He discovered graphic and web design disciplines often lack structured approaches, and introduced design tools to ensure a continuous stream of high quality work coming from Booreiland. Menno currently works as creative director, running both commercial and internal projects. In 2009 he was responsible for launching internal project Okimok, a photo sharing web service that is a great showcase for Booreiland when it comes to the studio’s design and development skills.

In his spare time, Menno likes to work on his BMW E21, which needs love and continuous maintenance.

With their backgrounds in artifical intelligence and product design, Wimer and Menno soon discovered a growing trend of products being connected to the web in new and smart ways. By that time Booreiland had already created lots of web experiences and digital interfaces for its clients, so it was only a small step to start up an internal research project to investigate this new field, later to be named Meta Products. With Sara joining the company, Network Focused Design was laid out as a design approach for Booreiland to design Meta Products.

Booreiland has worked for clients such as Philips, South Africa Tourism, Wacom Europe, ABN AMRO, KLM, Mexx, BIS Publishers, BiD Network and Stibbe.

Have a look at the studio’s work on



Kjaer Global

Anne Lise, CEO of Kjaer Global, breathes life into trends forecasting and champions 21st-century approaches to sustainable strategy and meaningful innovation. Her pioneering multidimensional approach combines research-based methodologies with informed intuitive understanding of tomorrow's people. With a long track record of assisting leading brands successfully navigate the future, Anne Lise is an in-demand speaker at conferences and events worldwide. She has also delivered lectures for Central Saint Martins, Copenhagen Business School, ESADE, Lund University and Royal College of Art.


University of Oxford

Lucy teaches an MBA elective on design at Said Business School, University of Oxford since 2005. She has her own consultancy Fieldstudio, and she is associate at TaylorHaig (London) and The Policy Lab (Boston), both working to innovate in public service design. Recent keynotes include the Service Design Network (2010), Design Management Institute (2010), and Ethnographic Praxis in Industry Conference (2008). She publishes in peer-reviewed journals as well as trying to find ways to make academic work more digestible to wider publics.


Umeå University

Anna Valtonen is born in Helsinki, Finland. Since 2009 she is the Rector of Umeå Institute of Design (UID), Umeå University, Sweden, one of the top industrial design educations in the world. Before this position she worked 12 years for Nokia, lately as Head of Design Research & Foresight. Anna Valtonen's research interests are in design, its history, and how companies and nations can best use design for their competitiveness. Her PhD, from the University of Art and Design in Helsinki, Finland (currently Aalto University) was on the professional development of industrial design practice. She has also been active as a researcher at the Department of Strategic and Industrial Design at the same university and as visiting professor in the Department of Management at ESSEC Business School Paris, France. Valtonen also holds many positions of trust within universities, organisations and corporations.


Delft University

Frido holds a PhD in Innovation Sciences and a Master degree in Aerospace Engineering, both from Delft University of Technology. Presently he is Associate Professor Management of Product Innovation and Entrepreneurship and the Director of the MSc programme in Strategic Product Design at the Faculty of Industrial Design Engineering (IDE), TU Delft. Prior to joining IDE Frido was working as a management consultant in the field of innovation, creativity and technology. He lectures on Project Leadership, Leading Strategic Design, Creativity, Entrepreneurship and Collaborative Business Design. He has published two books and over 60 articles on topics including product innovation, creativity, fuzzy front end and collaborative innovation. His research focuses on understanding the social (people) dimension of innovation and design. With this research he aims to connect the engineering sciences to the social sciences.


Delft University

Jan has been full professor and chair in product innovation and creativity at the Delft University of Technology since 1986. He got his MSc in product design and his PhD in management sciences. Before working at the Delft University he spent ten years as a management consultant. As a professor he teaches and studies product innovation, creativity and multi-disciplinary innovation teams. He was president of the European Association for Creativity and Innovation (EACI) for many years.



Federico is the Director of the MIT Mobile Experience Lab and Associate Director of the MIT Design Laboratory at the Massachusetts Institute of Technology. Since 2008, he has been director of the Green Home Alliance between the Massachusetts Institute of Technology and the Fondazione Bruno Kessler in Italy. He is adjunct full professor at IMT Institute for Advanced Studies Lucca, Italy. A social scientist with an interest in the impact of networked digital technologies in human behaviour and society, Dr. Casalegno both teaches and leads advanced research at MIT, and design interactive media to foster connections between people, information and physical places using cutting-edge information technology.


Philips Research

Maddy was Principal Scientist at Philips Research from 1987-2008 and currently adviser. Worked as specialist in the domain of user-system interaction in different research groups at Philips Research. Project leader and coordinator for several EU- ICT FP projects, i.e., AMIGO — ambient intelligence in the networked home environment, NexTV  and ICECREAM projects in the interactive media domain, editor vision document for the NEM project (networked electronic media). Managing Director of two-year post-Master's program in user system interaction at the Technical University Eindhoven in the department of Industrial Design from 1998-2011. Ir (M.Sc.), 1967, Wageningen University, Food Science and TechnologyPhD, 1983, University of Minnesota, Minneapolis, US, Cognitive Developmental Psychology, Problem Solving Behaviour.



Alexandra is a product designer & entrepreneur. Born in Montreal, she grew up in Paris and the Middle East. She completed a B.A. in Industrial Design at the Université de Montréal and a Master's degree at the Interaction Design Institute Ivrea (IDII). She worked on digital & innovation strategy for clients like Blast Radius and startups like Blyk, Jaiku & ThingLink. She co-founded Tinker, a smart product design studio, which she ran from 2007 to 2010. Focused on creating product experiences that linked the digital to the physical, some of Tinker's clients included National Geographic, BT, BBC, The Evening Standard, Whirlpool & Wired. She is now a consultant on 'internet of things' issues in product & digital design, an evangelist for Lirec (an EU-funded project about robots) and partner in design partnership RIG London.



Jeroen is senior interaction designer at Fabrique [brands, design & interaction], a multi-disciplinary design agency in the Netherlands. He has many years of experience in the field and works for major clients such as D-reizen, Rijksmuseum, 9292 and Schiphol Airport. Jeroen is founder and editor-in-chief at Johnny Holland, the online magazine around experience design.



Jenny is educated as an industrial designer at TU Delft with a Master's degree in Design for Interaction. Since April 2007 she has been working at TNO on research and facilitation of co-creation in ICT innovation processes. Since 2008 she has a special focus on co-creation processes for the successful development of mobile phone services in developing regions. She has initiated and participated in various projects all over Africa for industrial, governmental as well as non-governmental organizations.



Harald is a relentless lover of graphics and design. After finishing his graphic design studies in 2002, Harald (1981) decided to team up with his then partner to found the digital creative agency Momkai. While at first being more focused on visual communication he invited his current business partner and technical director Sebastian Kersten to join the agency and hence give it a proper technical foundation. Gradually they moulded Momkai into a renowned studio for high-end interactive projects. Harald has final responsibility for all projects as creative director. He combines this function with that of designer, mostly focusing on graphical user interfaces and from time to time illustrational work.



During his studies Sebastian Kersten (1976) developed an interest in user friendly dynamic systems that allow users to create and maintain interactive projects with no or little technical knowledge. This resulted in 2001 in the development of the first versions of MimotoTM CMS which is currently growing into a framework that is able to create rich internet applications. After joining Momkai in 2003 as Technical Director he and his business partner Harald Dunnink build Momkai on the combination of design and technique to create high-end interactive projects like and Pete Philly.



After graduating at the University of Applied Science in Utrecht, Marc started a mobile development company back in 2004. After two years in progress, it became clear that the real interesting challenge isn't technology. It's figuring out how to deliver services that enrich people's life. So in 2007 Marc partnered up with Marcel Zwiers to found 31Volts, the first Dutch service design studio. Marc also sparked mobile innovation as the chairman of Mobile Monday Amsterdam. Curious by nature and fascinated by things that say beep. Marc has connected a fish to the web at



Since the first time Tim heard about technologies like RFID and GPS he was interested in connecting the physical space to the virtual world. Tim van den Dool set up his company INNOVITING around realizing solutions with these techniques. He developed projects from introducing self-service in libraries up to behaviour monitoring of the elderly. All the projects were based upon the W5 principle. This means being able to always answer the following questions: when, where, who, what and most importantly, why?